The most effective print campaign that never went to print

New Zealand was breaking human rights laws and Amnesty wanted to change that, but the NZ government were ignoring them. So we made them listen.

Amnesty planned to launch in cities around the world, targeting areas with people who may be considering NZ to seek asylum and warning them not to.

The NZ government told us to pull the campaign, just as we were going live. And a meeting was locked in with officials to review asylum laws.