JETSTAR. SELFIE WITH ELFIE.

Brands struggle to get attention over the Xmas holidays but Jetstar didn’t this Xmas. Grab a Selfie with Elfie was an on street activation where people had to share and tag Jetstar one they caught a snap with our Elf. The only catch was he’s on blades, so people had to out smart him. We promoted the stunt nationwide with OOH, radio and social.